While growing consistently since the '70s, the modern Supercross schedule since 1985 has become further compacted. The live events division of Clear Channel was split off as Live Nation in 2005, and the motorsports division was sold to Feld Entertainment in 2008, which currently promotes the championship except for the Daytona round, which is promoted by NASCAR Holdings (the owner of the circuit). In 1998, Pace was bought by SFX Entertainment, which was bought in turn by Clear Channel in 2000. In the 1990s, MTEG went bankrupt and Super Sports sold its business to Pace, which became the primary AMA Supercross promoter (with Daytona continuing to be the one holdout). In the 1980s, Mickey Thompson Entertainment Group (MTEG) took over the West region. Originally, each of the AMA Supercross races were promoted by different promoters, most notably Mike Goodwin in the West, Pace Motorsports in the Midwest and Southwest, Super Sports in the East, and Daytona International Speedway, which promotes its own race. Motocross and Supercross eventually diverged into different forms of racing. It was billed as the "Super Bowl of Motocross" which led to the coining of the term "Supercross." The Super Bowl of Motocross II held the following year was an even greater success and, eventually evolved into the AMA Supercross championship held in stadiums across the United States and Canada.
The event that paved the way for constructed, stadium-based motocross events was a 1972 race held in the Los Angeles Memorial Coliseum, promoted by Mike Goodwin and Terry Tiernan, then-president of the AMA, and won by 16-year-old Marty Tripes.
Jimmy Weinert won the 250 class and Mark Blackwell was the winner of the 500 class. The 1972 race was held at Daytona International Speedway on a constructed track on the grass surface between the main grandstand and the pit lane.
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As the popularity of motocross surged in the United States in the late 1960s, Bill France added a professional motocross race to the 1971 Daytona Beach Bike Week schedule. The first motocross race held on a race track inside a stadium took place on August 28, 1948, at Buffalo Stadium in the Paris suburb of Montrouge.
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